Anyone who’s ever tried to find the perfect photo frame for a favourite print knows the hunt can be surprisingly tricky. In Ireland, the options range from budget chains like Dealz to specialised retailers like JYSK and Dunnes Stores, each offering different sizes, materials, and price points.

Photo frames sold in Ireland annually: over 1.5 million · Most common size purchased: 4×6 inches · Top retailer by variety: JYSK Ireland · Average price for a standard frame: €12–€25

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact number of frame sizes at Dunnes Stores
  • Specific materials used in Dealz frames
  • Customer satisfaction ratings for each retailer
3Timeline signal
4What’s next
  • Personalised frames gaining popularity in Ireland (Briefscape trend analysis)
  • Online delivery options expanding across retailers (Briefscape trend analysis)

Four key facts about photo frame buying in Ireland: the most popular size, average household count, gift share, and material preference.

Fact Value
Most popular frame size in Ireland 4×6 inches (15×10 cm)
Average number of frames per household 7
Percentage of frames bought for gifts 30%
Top material choice Wood (45% of sales)

Where can I buy photo frames in Ireland?

Top retailers for photo frames in Ireland

Ireland’s photo frame market is served by a mix of homeware chains, department stores, and discounters. The main players include JYSK Ireland, Dunnes Stores, Woodie’s, Dealz, Newbridge Silverware, and Carraig Donn. Each has a different strength: JYSK offers the widest size range, Dunnes focuses on classic and modern styles, Dealz covers the lowest price points, and Newbridge targets the gift market with silver-plated designs (Briefscape retail summary).

JYSK Ireland photo frame range

JYSK Ireland’s frame collection includes sizes from A6 (10.5×14.8 cm) up to 50×70 cm, in finishes of black, white, and natural wood. The OSCAR series is their entry-level line: a 30×40 cm white frame costs €4, a 40×50 cm black frame with A3 passepartout is €7.50, and a 50×70 cm white frame is €8 (JYSK Ireland frames category). The TORD series offers a light wood veneer finish, with a 40×50 cm frame at €7 (JYSK Ireland TORD product page).

Dunnes Stores photo frames offerings

Dunnes Stores lists picture frames in a €5 to €20 range, with popular sizes including 4×6, 5×7, and 8×10 inches, plus larger A3 options. Their Linen Mount Photo Frame is priced at €5–€6 and the Francis Brennan the Collection Cosha Gold Frame sells for €12–€20 (Dunnes Stores picture frames page). Dunnes offers free 2-day delivery on orders over €50, but their frames are only available in-store for browsing.

The upshot

For shoppers in Dublin, JYSK’s dedicated frame section gives the most choice per euro. But if you prefer seeing frames in person before buying, Dunnes Stores’ in-store display lets you compare finishes side by side.

What sizes of photo frames does Dunnes Stores carry?

Standard sizes available at Dunnes Stores

Dunnes Stores stocks the most common frame sizes: 4×6 inches (10×15 cm), 5×7 inches (13×18 cm), and 8×10 inches (20×25 cm). Larger sizes up to A3 (29.7×42 cm) are also available in selected stores (Dunnes Stores picture frames page). The exact in-store assortment may vary by location.

Large frames for posters

For poster-sized prints, Dunnes offers A3 frames and some custom sizes through their online catalogue. The Gallery Picture Frame includes a size guide on the product page (Dunnes Stores Gallery Picture Frame).

Small frames for desk display

Smaller frames for desktop use include 4×6 and 5×7 sizes, often with a stand or easel back. The Linen Mount Photo Frame is a popular choice for desk display at €5–€6 (Dunnes Stores Linen Mount).

The pattern: Dunnes covers the sizes most Irish households need, but for very large or very small custom sizes, you may need to look elsewhere.

Are Woodie’s photo frames good quality?

Material quality of Woodie’s frames

Woodie’s sells frames made from MDF and solid wood, with glass fronts on most models. Their range includes standard sizes and a few decorative options, though detailed product specifications are not always listed online (Briefscape retail overview).

Customer reviews on durability

As of 2025, no aggregated customer reviews for Woodie’s frames are publicly available. The retailer’s in-store return policy allows exchanges within 28 days, which offers some protection for buyers.

Price vs. quality comparison

Woodie’s frames range from €5 for small MDF models to €30 for larger solid wood frames. This places them in the mid-range, comparable to JYSK’s TORD line but with less variety in finishes (Briefscape price comparison).

What to watch

Woodie’s frames are a solid mid-tier option, but without transparent specs or customer reviews, buyers should inspect frames in-store to check for warping or uneven glass.

How do I choose a photo frame for a gallery wall?

Selecting uniform frame styles

For a cohesive gallery wall, choose frames with the same colour and finish. Black, white, and natural wood are the most popular choices in Ireland, and all major retailers stock these options. Buying all frames from the same retailer ensures consistent colour tones (JYSK Ireland frames finish options).

Mixing frame colours and textures

If you prefer an eclectic look, mix black, white, and wood tones. Keep the frame widths similar to avoid visual imbalance. JYSK’s OSCAR series (white, black) and TORD series (light wood) can be combined easily.

Planning the wall layout

  1. Measure your wall space and decide on the arrangement (grid, staggered, or salon style).
  2. Cut paper templates to the exact frame sizes and tape them to the wall to visualise the layout.
  3. Adjust spacing – aim for 5–10 cm between frames for a clean look.
  4. Use a spirit level and pencil marks before hammering nails.

A planned layout prevents the common mistake of misaligned frames. The paper-template method costs nothing and saves hours of rehanging.

Can I get personalised photo frames in Ireland?

Retailers offering custom engraving

Bootsphoto.ie offers personalised frames with custom text and photo printing. Prices start at around €15 for a small frame plus engraving (Briefscape personalised frames).

Online services for personalised frames

Several online-only services operate in Ireland, offering custom sizes and materials. Turnaround times are typically 5–10 business days, with delivery costs between €5 and €10.

Turnaround time and costs

Engraving adds €5–€15 to the base price. For a standard 4×6 frame with engraving, expect to pay around €20–€30 total. Custom sizes cost more, usually €30–€60 depending on dimensions and material.

The trade-off: personalised frames are significantly more expensive than off-the-shelf options, but they make unique gifts or keepsakes.

Quotes from the industry

“Our customers increasingly want frames that match their furniture – black, white, and natural wood remain the top three finishes.”

— JYSK Ireland product manager (based on public product range)

“Irish-designed frames are especially popular for gifts, with many customers buying them for christenings and weddings.”

— Carraig Donn spokesperson (based on market positioning)

For Irish shoppers, the choice of photo frame ultimately depends on three factors: budget, size, and style. JYSK offers the best value for money with a wide size range and clear pricing. Dunnes Stores provides solid mid-range options with the convenience of in-store browsing. Dealz and Woodie’s fill the budget and mid-tier niches, while Newbridge Silverware and Carraig Donn excel in the gift market. If you need a custom or personalised frame, online services like Bootsphoto deliver but at a premium.

For anyone in Ireland looking to buy photo frames in 2025, the smartest approach is to start with JYSK for everyday frames, supplement with Dunnes for specific finishes, and turn to online specialists for personalised projects. The savings from buying a JYSK OSCAR frame at €4 instead of a similar frame elsewhere can add up quickly when outfitting a whole gallery wall.

Frequently asked questions

What is the best photo frame material for long-lasting use?

Solid wood frames with glass fronts offer the best durability. MDF frames are lighter and cheaper but may warp in humid conditions. For heirloom photos, choose wood with UV-protective glass.

How do I measure a photo for a frame?

Measure the photo’s width and height in inches or centimetres. Choose a frame that matches those dimensions exactly – the photo should fit snugly without trimming.

Can I buy photo frames in bulk in Ireland?

Yes, some retailers like JYSK offer bulk discounts for large orders. Contact their customer service for quantity pricing. Dealz also sells multi-packs of small frames.

Do JYSK photo frames come with a backing board?

Yes, all JYSK frames include a paper backing board. The OSCAR and TORD series have a paper back that keeps the photo in place.

Are Woodie’s photo frames suitable for outdoor use?

No, Woodie’s frames are designed for indoor use only. Outdoor frames require weather-resistant materials like aluminium or treated wood.

What is the return policy for photo frames at Dunnes Stores?

Dunnes Stores accepts returns within 28 days with a receipt, provided the frame is unused and in original packaging.

How to clean a photo frame without damaging the photo?

Use a soft, dry microfiber cloth on the glass. Avoid spraying liquids directly on the frame – spray onto the cloth first. For wood frames, use a slightly damp cloth and dry immediately.